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Increase Buying Customers - Jayde.com Bulletin
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Jayde.com Member Newsletter
September 22, 1999
< http://www.jayde.com >
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IN THIS ISSUE:
1.)... About This Newsletter
2.)... Today's Feature Article
3.)... JaydeNews Classifieds (New Feature)
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1.) About This Newsletter
JaydeNews is an optional bi-weekly newsletter available to those who
submitted their website to the jayde.com search engine and directory.
Jayde.com is a search engine that contains only the best and most
relevant sites on the web! The Jayde newsletter focuses on improving
and popularizing all web sites in our directory. If you would like
to submit an article for a future issue of this newsletter please
send it to firstname.lastname@example.org.
2.) How Your Web Site can Generate Over 25 Times More Buying
Customers in Less than a Year, by Michael W. Campbell
--- Get Rid Of Everything On The Home Page
Put what you now call your home page inside your web site
and use it as a directory to navigate your site. Set up a
new home page, its sole purpose should be to attract a major
search engine and funnel the visitors inside, to your site's
directory. The home page should not contain any frames,
tables or scripts of any kind. Use plain simple html
consisting of title, headlines, links and body copy, perhaps
even a small graphic or two. You don't even need meta tags
on the home page.
--- Use More Than One Site
Retailers do it in the real world so why limit yourself to
one location in the virtual world. What is hosting going to
cost you, $25.00 a month? That's a drip in a ocean compared
to the enormous boost in traffic that more sites will bring.
Start with six web sites, mirror the content, put slightly
different headlines and meta tags on each of the mirrored
pages. If your original site consisted of 10 pages, you now
have 60 pages working for you in the search engines. Since
mirroring is being frowned on by some lately, you might want
to get around this by making each site into a different
product category. Simply make each site highly targeted to
one product line and tie the look and feel of the various
sites together by using the same graphic design style and
--- Cross Linking
Very important, make sure each page inside your site (not
the home pages) links to all your other sites and pages.
Each internal page will contain 59 links, the best way to do
this is with a 1x1 pixel transparent gif. Doing this will
beat the link popularity penalty that's employed by several
search engines. It will also create a self maintaining
"stickiness". Now it doesn't matter if the engine tosses out
all your pages except two of them. When it comes to crawl
again, the two pages that stuck in the index have links to
all your other pages, and the crawler will find them again.
--- Set Up 150 Doorway Pages (I call them hook pages)
Yes it seems like a lot, but if you have products from 10
manufacturers and they each have 10 different models, thats
100 hook pages per manufacturer or 1000 hook pages in all.
Just start with your most popular makes and models, or
generic product categories. Make two a week and you'll have
over 100 hook pages working for you in the search engines by
the end of the year. Will you be accused of spamming the
engine, no. They are not going to penalize you for providing
legitimate pages that contain content that people are
actually searching for. Do hook pages still work, yes. Hook
pages are my number one source for generating visitors. They
work extremely well.
--- Invert Your Database
Someone once told you that an online database is a good
thing, well not if you want to be found in the search
engines. If your database contains 2000 items, there might
be 100 different makes or models and they each have 20
different accessories. Make a static web page for each make
or model. That will give you 100 additional highly targeted
pages working for you in the search engines. Price changes
are easy if your html software is like mine and can make
global changes to everything in a folder. Just add an item
number or sku number before the price. Then tell your html
software to search and replace all instances of that sku
number from old to new price.
---Submitting an Announcing
Announce only one page per day to each search engine. If you
have 60 web pages it will take 60 days. Just be sure to
track which pages have been announced to which search
engines. If the search engine specifies that only the home
page can be submitted, follow the rules, you have been
Get more than one site, mirror the content or put different
product categories on each. Just be sure to get domain names
with keywords in them. Put up a plain home pages - but
they'll be search engine beauties - that lead to your "real"
home / directory / navigational pages. Cross link everything
with invisible pixels. Write two hook pages a week focusing
on both generic product categories and specific makes and
models. Wait at least 24 hours before submitting another
page from the same domain to the search engines.
There, in less than a year, you've gone from one site with
10 pages, to six sites totalling 60 pages, plus 100 hook
pages, plus 100 database pages, to a grand total of 260
pages working for you in the search engines. From 10 to 260,
that's 26 times more likely to be found, 26 times greater
chance of having just the right keyword density to be
"flavor of the month". If you follow this simple formula and
put in the "sweat equity" required, you'll always have at
least 20 top positioned pages in the 8 major search engines
at any given moment in time.
Michael W. Campbell is the author of the new internet
marketing book "Nothing But 'Net: How I Generated
$750,000.00 in Internet Revenues in Less Than a Year
With Virtually No Advertising Costs."
( http://activemarketplace.com/net )
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